The Moroccan economy is a vibrant, expanding landscape, and its engine for growth is undoubtedly its small and medium-sized enterprises (SMEs). For these businesses to truly thrive and compete on an international stage, they need two things: expert business know-how and reliable financial support. This is where the strategic partnership between the European Bank for Reconstruction and Development (EBRD), often referred to locally as BERD bank in Morocco, and leading consulting firm 4D Business Consulting (4DBC) comes into play.

This collaboration creates a powerful channel, offering EBRD funding and world-class consulting to 4DBC clients across Morocco. It’s a game-changer, helping businesses overcome financial hurdles to access the high-quality advice they need to scale, innovate, and drive sustainable economic transition.

EBRD’s Role in Boosting Moroccan Private Enterprise

The EBRD Morocco mission is to support the country’s transition toward a well-functioning market economy. Since starting operations in 2012, the Bank has committed billions of euros to projects across various sectors, focusing heavily on private sector development, promoting infrastructure reform, and accelerating the green transition.

One of the most effective ways the EBRD achieves its goals is through its advisory programmes, particularly the Advice for Small Businesses (ASB) initiative. This program recognizes that financing alone isn’t enough; companies need technical assistance and expertise to use capital effectively, improve operations, and become more competitive.

The Power of the Advice for Small Businesses (ASB) Programme

The ASB programme connects local and international consultants with eligible SMEs. It’s designed to bring global best practices right to the doorstep of Moroccan businesses.

Key features of the EBRD’s advisory support in Morocco include:

• Diverse Expertise: Providing advice across a wide range of areas, from strategic planning and financial analysis to operational efficiency, quality management (like ISO certification), and digital transformation.

• Capacity Building: Not only helping the client business but also fostering a sustainable market for local consulting services by training and certifying local consultants.

• Cost-Sharing: This is the most critical element. The BERD bank in Morocco does not expect the SME to bear the full cost of this essential expertise. Through generous donor funding, the EBRD can share a significant portion of the consulting project’s cost. This makes world-class advice accessible to businesses that could otherwise not afford it.